Promatick World is a South African 100% level 3 BEE business that provides construction services, transport, heavy duty plant, and a variety of professional services. Promatick World wants to establish itself in South Africa as a market leader in the industry and we will always be ready to go an extra mile for our clients. We strive to deliver the highest quality services driven by accountability, efficiency, honesty and professionalism with the sole intention to exceed our client expectations.
To provide service excellence by creating real and sustain value for all stakeholders.
To grow financially stable and be a successful company.
To promote business success through the ethos of service, dedication and integrity.
Our mission is to provide a worthful construction work that will be complimentary to both parties (the client and our construction workers).
We exist to attract and maintain small businesses. When we adhere to this essence, everything else will fall into place.
Promatick World’s directors have the following objectives for running this business:
Through the daily operations of the business, the company has an opportunity to contribute on our economy growth, create employment
opportunities and also assist in the alleviation of poverty. The company will make the directors and all other senior management to realize their leadership potential and give them an opportunity to capitalize on their capabilities and expertise by providing goods and services of a good quality at the most affordable price.
General Building & Civil Work.
Private/Public Transportation and Logistics.
Earth Moving Equipment.
Extra Services (Professional Services)
Pricing & Estimating
Monitoring And Evaluation
The company has made a mandate on itself that we cannot compromise on the quality of goods and services that we are offering, therefore the performance off all staff personnel is constantly monitored and evaluated to ensure that our clients get the kinds of services that are expected from us. All staff members are constantly facilitated with trainings to ensure that they learn about new state of art technologies and equipment that have entered the market.
Promatick World’s strategy is based on service and consumer knowledge value to targeted segments.
The first method is office visit to large companies to present our construction work that companies can use within our services. Another method we have is strategically placed advertisements.
Our format of advertisiment include (and not limited to):
- Sending our business cards that derails of evey service we offer to pontential members of construction companies.
- We are also organising a radio advert that details all of the services our company delivers. This will be the main advertising format since the demographics of the services are fairly similar to Promatick World’s demographics.
- Our website and Facebook page are also sources for our services information friendly to young business persons requiring information about Promatick World.
- Another source of marketing is done with strategic knowledge of members within Promatick World. One prime example is information captured by the marketing department within the company. The strategic relationship will be mutually beneficial where both members will develop visible opportunities for each other and all ideas will be dealt with to reach a similar goal which is to create the most decent construction work for our clients.
- Increase market share in both Gauteng and Limpopo.
- Develop our machines and employ workers with vast experience in civil works to maintain a healthy working enviroment of high quality.
- Develop an increase in sales while achieving a status quo state or decrease in our marketing expenses.
- Develop awareness to the main company’s through a structured conversation system measured entierly by our construction work.
Since Promatick World is in the initial phases of it’s marketing plan development, we are planning to up other services we offer, such as:
- Pricing and Estimating
- Project Management
- Quantity Survey
- Cost Management
These activities will provided useful capital to aid decision making process of the construction.
An additional source of dynamic market research is a feedback system based on the company card system which we give feeely to pontential members of both large and small companies.
The last source of market research will be competitive analysis. This will be done by regularly visiting competitors and analyzing their service offerings.
Promatick World offers services of civil works to clients who are in-need. We offer services to those surroundings depending on the clients likings of:
- Small construction companies.
- New companies in the market with a small market share.
- Large companies.
- Gorvenment institutes such as Districts and Muncipalites.
We are trying to be part of all sets of infrastructure in every market sector.
- A double digit growth rate for each future year.
- Reduce the variable costs through efficiency gains.
- Reach profitability within our first two years.
- Our door to door visits are mainly effective at the moment.
- Resources are of high quality.
- Experienced and well equiped civil works team.
Although, we strive to resolve these issues as soon as possible, like any new and upcoming business we are still finding our feet with a current minor inconvenience list which include:
- Slow response to our presentations.
- Difficulties in arraging meetings since most small companies don’t have offices.
- Districts and muncipalities can switch our market share familiar with the public sector.
- The Radio advert is likely to stretch competition in our favour.
We have a well trained staff that is determined.
Promatick World positions itself constantly on a regular concetrated geographical territory to give reasonable fees that are innovative, and which will help both parties maintain a healthy working enviroment as we believe in the role it plays.
An effective system for allowing large companies to have tangible instances on how they wish to have the final product (which is to be constructed by Promatick World). This system is competitive since our comepititors do not have a niche market in thier construction.
The business model of the establishment is to sell our services and provide buildings and other infrastructure of high quality. Beyond these two values, there is a little other genuine value that the establishment tries to provide.
We distinguish their business model that concentrates on developing value for Large construction value and beyond. The construction develops an effective inherently structured social setting that encourages companies that are implementing the setting of modern construction.
Providing the services makes us unique and increases our market value, as an ancillary part of the business model. Generating value for our clients is the main focus, as easy as, if the clients are happy then the service production will follow (assuming of course that proper marketing and financial controls are employed).